Brand Identity

Wednesday, June 30, 2010  //  0 Comments  //  Services

A brand is a combination of aspects – visual and literal, emotional and intellectual – that constitute your company’s identity (a brand identity is an assortment of elements centered around the keystone of your company’s name, logo, and ideals). Graphic design, web design, and a conceptual approach to identity are all tools that can be used to convey meaning and information to an audience.

A great logo can thrive in branded environments – like a website, for example, where your identity is communicated through color, slogans, fonts, imagery, and more. To be truly effective, branded design elements must be thoroughly integrated into your company from top to bottom. An innovative approach to all of these elements can get people talking.

By the end of any branding project, we ensure the client has a style guideline in place. This covers topics such as logo usage, tone of voice, copy writing and imagery.